Top Beauty Retail Apps on Android in Sweden Q2 2025

In the second quarter of 2025, the performance of top beauty retail applications on the Android platform in Sweden showcased varied trends, as revealed by Sensor Tower data.

Notino: perfumes and cosmetics saw a dynamic shift in weekly downloads, peaking at 5.3K in mid-April before tapering off towards the end of the quarter. Active users increased from 1.2K to a high of 6.5K in April, with fluctuations settling around 3K by the end of June.

Lyko experienced a relatively stable trend in downloads, starting at 782 and reaching 1.1K by the end of June. Despite the lack of revenue data, the app maintained a consistent user base.

RITUALS - Cosmetics showed a significant spike in downloads, particularly in late May with a surge to 3.5K. Active users mirrored this trend, increasing from 2.9K to a peak of 6K, before stabilizing.

Sephora - Make-up, Beauty maintained a steady level of active users, starting at 5.6K and increasing to 6K by the end of the quarter. Download numbers were modest, ranging from 114 to 264.

ЛЭТУАЛЬ: косметика, парфюмерия recorded a low download rate, peaking at 166 in late April, while active users showed a slight decline from 127 to 132 by the end of June.

For more detailed insights and data, visit Sensor Tower's platform.